SOCIAL MEDIA PLANS
Show up with purpose.
Grow into your rhythm.
Basic, Mid and Complete starting points for a social presence your business can sustain. Platform fit comes before platform count.
Good things.
Great company.
Editorial content / concept
Illustrative content concepts, not live client campaigns.
Different stages.
Thoughtful support.
These are planning frameworks. Your proposal confirms the platforms, content quantities, revision rounds, publishing frequency and response responsibilities before work begins.
BASIC
Build a consistent starting presence.
Instagram + Facebook as an initial consumer-brand combination; a different primary channel can be agreed for your audience.
- Core content pillars and monthly planning
- Agreed static and carousel formats
- Approval and publishing workflow
- A concise review of relevant activity
MID
Add depth and a second conversation.
Basic coverage plus one relevant expansion channel, such as LinkedIn or Pinterest, after reviewing audience fit.
- More format variety within the agreed quantity
- Short-form editing from supplied footage where scoped
- Cross-platform content adaptation
- A regular review with recommendations
COMPLETE
Coordinate a broader content programme.
An agreed wider mix that may include Instagram, Facebook, LinkedIn, YouTube and Pinterest. Every channel needs suitable content and capacity.
- A coordinated editorial and production plan
- Channel-specific creative within the proposal
- Defined community and reporting responsibilities
- Optional campaign and production add-ons
Which platforms
belong in your mix?
Instagram & Facebook
Useful starting considerations for visual consumer stories, community and product discovery.
Consider when professional audiences, expertise and business relationships matter.
YouTube
Consider when demonstrations and deeper explanations justify a sustained video process.
Consider for relevant visual, planning-led or inspiration-led customer journeys.
Know what is separate.
Advertising spend, original photography and filming, paid talent, stock subscriptions, extensive community support and third-party tools are separate unless the proposal includes them. We recommend only the additional work the plan needs.
A FEW THINGS, ANSWERED
Before we
put the kettle on.
Will every plan cover every social platform?
No. The platform mix is written into the proposal and chosen for your audience and production capacity. A professional business may prioritise LinkedIn before consumer social channels.
Where are the prices and post counts?
We quote after understanding the production work and support required. Your written proposal includes the fee, formats, quantities, approval process and exclusions.
Can the plan change as we learn?
Yes. We can review scope at an agreed point. Additional channels or production requirements are discussed before they are added.
LET’S MAKE SOMETHING MEANINGFUL
Ek cup chai.
Aapke brand ke naam.
One click. One conversation. A clear next step.